Case Study: Docs With Apps LLC is a start up, SaaS, mobile app, web development provider serving orthodontic practices and their young patients who need help managing their elastics and braces. Docs With Apps is the only digital agency that specializes in web development and fully branded mobile apps for orthodontic practices using open source in the world empowering their teams and patients alike with innovative and user friendly compliance and marketing/communication solutions.
Challenges:
- Docs With Apps uses new technology and the rest API within WordPress to build fully branded and custom mobile apps for each practice. They require help technically to submit apps to app stores on behalf of clients.
- Build a start-from-scratch WordPress e-commerce, membership website for the business.
- Also, needed is support to execute and develop marketing campaigns for email marketing, content marketing, trade shows, social media marketing, and an ambassador program.
- Push notification content development and implementation.
- Full branding package.
NOTE: This spring we rolled out 3 new services along with onboarding and marketing campaigns to go with the roll outs with an expanded Docs With Apps team. Custom Web Development, SEO Audits, and Accessibility Audits are new services in addition to Mobile App Development.
Strategy: Integrate best practices, state-of-the-art resources and premium plugins to optimize business SaaS site with. Iterate often and measure along the way. Map out long and short term strategies following a rigorous schedule. Maximize the ambassador program for user feedback and usability for the practices as well as the patients.
Tactics:
- onboarding
- continuous discover
- usability testing
- Interviews
- competitor analysis
- qualitative metrics analysis
- sketching
- prototyping
- workshops
- iterations
- content strategy
- critique
- visual design
- storytelling
- personas
- scenarios
- business goals
- integrations with user needs
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