Case Study: BigCommerce is a global industry leader in ecommerce and is now bringing forward an amazing new WordPress plugin…
Role: UX Architect & Designer
Challenges:
- Update their current plugin to work in headless mode.
- Bring the technology into high speed performance AMP compliance.
A very complex set of technical challenges that required several engineering teams to navigate with a set deadline of WordCamp US 2019.
Strategy: Bring UX resolutions to the project and align the various teams with the business goals and the realities of the user experiences throughout the process. I entered the project during the development phase and was able to facilitate teams with UX tactics, iterations, collaborations throughout development and iterations.
Tactics:
- stakeholder interviews
- personas
- scenarios
- expert analysis
- alignment diagrams
- journey mapping
- task time vs goal time usability analysis
- sketching
- iterations of alignment diagrams
- facilitation of design walkthroughs
- visual design iterations for possible NUX Wizards
- slide deck for onboarding
- mock ups
- visual designs
- facilitation of presentations with engineers and other service providers
- supporting teams with marketing assets, content and visuals
- onsite presence at WCUS 2019
Results: BigCommerce brings dramatic value to WordPress e-commerce users as an extremely valuable alternative. They will increase their market share globally as it is adopted and evolves. WordPress is used by 33.2% of all the websites, that is a content management system market share of 60.1.
![](https://cathibosco.com/wp-content/uploads/2019/02/UX-BC-wizard-journey-scenarios-3-607x1024.jpg)
![](https://cathibosco.com/wp-content/uploads/2019/02/bigcommerce-xwp-cms-chart-2018-post-1024x538.png)
![](https://cathibosco.com/wp-content/uploads/2019/02/Alignment-Diagram-BigCommerce-1024x585.jpg)
![](https://cathibosco.com/wp-content/uploads/2019/02/Screen-Shot-on-2018-11-13-at-13-30-04-1024x682.png)
![](https://cathibosco.com/wp-content/uploads/2019/02/User-Journey-2018-3.jpg)
![](https://cathibosco.com/wp-content/uploads/2019/02/bigcommerce-xwp-amp-google-WCUS-1024x538.png)
Leave a Reply