A journey map is a visual diagram or visualization we use to document the steps a person goes through to accomplish a task or goal. This is a qualitative research exercise and we use it to unlock insights and opportunities to improve user experiences. We can visually identify the specific frustrating touch points and isolate friction for our teams.[Read more…] about What is a journey map?
Critique – Here we go!
“Creativity takes courage.” – Henri Matisse[Read more…] about Critique – Here we go!
I’m Cathi Bosco and I want to put my user experience (UX) and design resources to work for you. If you’re looking for a team or team member, to bring design maturity and UX expertise to your existing teams, or you want us to come in on a per project basis, let’s go!