Case Study: SportPort is a patented technology, women’s sports apparel company with an ecommerce website…
Challenges: SportPort needed a new website because their existing one was taking more than 15 seconds to load and was not meeting best practices or basic web standards. Their business was suffering and they were unable to successfully market their products or secure site visits or sales.
Strategy: Meet with stakeholders and current site developers to audit the site and the site assets. Bring in a team to rebuild, optimize , and change ecommerce products, hosting and do a UX redesign. Evaluate the business goals with user needs and the path forward. This is a very competitive market – we focus on differentiators like the patented cell phone radiation pocket with barrier and more…
Tactics:
- Audits
- Stakeholder interviews
- Usability testing
- User research
- Personas and scenarios
- SEO keyword research
- Competitor analysis
- Envisioning
- Visual design
- Content strategy
- Onboarding
- Facilitation of business goals
- Social Media Marketing and Strategy
- Analytics
- User heat maps analysis
- Information architecture
- Iterations & design walk throughs
Below is a view of the site for the month of October – we changed the styles to “go pink” for breast cancer awareness month!
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